Bob O’Leary

That’s what Bright House says – even though the cable network is only televising half the Orlando Magic games it can. The cable provider only carries Sunshine Network, the longtime Magic broadcaster and sister network of FSN.

The Magic sold the rights to carry most of its home games to FSN, which has the Magic games that Sunshine does not. Negotiations between Bright House and FSN are going nowhere. FSN wants to be a first-tier network (channels 13-71) like ESPN. Bright House wants to offer FSN on its digital tier, in the 100s. While ESPN is the national cable leader, few networks offer the state coverage that FSN has, such as the Tampa Bay Rays and the University of Florida.

It’s bad enough that Bright House doesn’t carry all the Magic games and to ignore the angry calls of sports fans. But to run commercials saying how you are carrying games is insulting.